The Farm House Print E-mail

Book of Modern Homes 518 x 736Converted to an office setting, Harvest Hill took great pride in restoring piece of history, a 1908 Sears, Roebuck and Co Catalog Home. Teams of experts carefully maintained and refinished much of the original detail that makes this Farm House unique.

From 1908–1940, Sears, Roebuck and Co. sold about 70,000 - 75,000 homes through their mail-order Modern Homes program. Over that time Sears designed 447 different housing styles, from the elaborate multistory Ivanhoe, with its elegant French doors and art glass windows, to the simpler Goldenrod, which served as a quaint, three-room and no-bath cottage for summer vacationers. (An outhouse could be purchased separately for Goldenrod and similar cottage dwellers.) Customers could choose a house to suit their individual tastes and budgets.

Sears was not an innovative home designer. Sears was instead a very able follower of popular home designs but with the added advantage of modifying houses and hardware according to buyer tastes. Individuals could even design their own homes and submit the blueprints to Sears, which would then ship off the appropriate precut and fitted materials, putting the home owner in full creative control. Modern Home customers had the freedom to build their own dream houses, and Sears helped realize these dreams through quality custom design and favorable financing.

Entire homes would arrive by railroad, from precut lumber, to carved staircases, down to the nails and varnish. Families picked out their houses according to their needs, tastes, and pocketbooks. Sears provided all the materials and instructions, and for many years the financing, for homeowners to build their own houses. Sears's Modern Homes stand today as living monuments to the fine, enduring, and solid quality of Sears craftsmanship.

No official tally exists of the number of Sears mail-order houses that still survive today. It is reported that more than 100,000 houses were sold between 1908 and 1940 through Sears's Modern Homes program. The keen interest evoked in current homebuyers, architectural historians, and enthusiasts of American culture indicate that thousands of these houses survive in varying degrees of condition and original appearance.

(Excerpt from Sears Archive website: http://www.searsarchives.com/homes/)

 

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